About Us
Couture Cosmetics
“Intelligent, independent, attractive, ambitious, sexy and fabulous. That’s who we are!”
"Inteligente, independiente, atractiva, ambiciosa, sexy y fabulosa. Eso es lo que somos!"
International model and makeup artist Loni Webb combined her unique understanding of style and beauty with her skill in combining ingredients that truly enhance skin appearance to create E’LON Couture Cosmetics.
E’LON is the first and only cosmetics line formulated to enable women with somewhat deeper, richer skin tone to look better than ever possible before. E’LON is superior to even the best known department store brands. For example, E’LON has 25 foundation shades that are applicable to women with olive, yellow or brown skin tones, many more than other cosmetics brands.
Another difference… the range of E’LON’s lip and eye shades include the more intense and longer-lasting color pigments that complement deeper skin tones. And, for skin care, ingredients range from Jojoba to cucumber to milk in our skin cleansers, moisturizers and E’LON’s signature moisturizing primer.
The reaction the first time E’LON Couture is used? Almost always some version of: “WOW! I can’t believe it’s me… I’ve never looked this good before”, followed by, “I finally found the shade that’s perfect… the colors that work for me.”
E’LON Couture Cosmetics resonates with women. It helps a woman see the attainment of her best, most beautiful self. It breeds inner strength and self-confidence.
At E’LON Couture Cosmetics we capture the essence of high fashion couture beauty and make it attainable. E’LON Couture Cosmetics… “intelligent, independent, attractive, ambitious, sexy and fabulous.”
Her Vision…
”To bring beauty, hope and inner strength to women of color around the world.”
Attainable Beauty…
”To enable women of color to see portrayed the attainment of their better selves and to create a ’community’ of sisters who view E’LON Couture Cosmetics as valuing who she is.”
Our Strength…
“We champion the practice of women helping women by reaching out and giving back to women of color and encouraging this same practice throughout our communities through the E’LON Center for Women.”
“E’LON Couture Cosmetics…Celebrating The Beauty and Inner Strength of Women of Color!”
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